Corporate Video Production in New York: Everything You Need to Know
If professional corporate video has been on your mind, or you’re ready to bring your vision to life with one of New York’s top production companies, you’re in the right spot.
In the heart of New York City’s fast-moving business scene, (or really anywhere for that matter) corporate video is an absolute must. It’s how companies build trust with their clients, onboard new hires, launch new products, and capture their biggest events.
Not sure exactly what you need yet? No problem. We’ll walk you through everything from budget to strategy to creative. Let’s dive in!
What Is Corporate Video?
Corporate video is any professionally produced content created to support a company’s goals.
Unlike a quick social clip, a corporate video is planned with strategy at the forefront: clear messaging, polished visuals, and a defined audience, so it works across websites, presentations, and marketing channels.
We’ll dive deeper into the most common types of corporate video you can choose from, but some options include:
Corporate training videos for new hires and existing teams
How-to videos, demo reels and explainer videos to introduce new products
Company culture videos
About us pieces that tell the story of your business
Live event videography — check out exactly how we film a live event & grab our production checklist if you’re planning to DIY it
Here’s a look at a sizzle reel for a recent industry event we shot. Cutter Connections’ goal was to capture an evening of networking that highlighted clients, peers and professional panel speakers in attendance.
If you’re interested in creating something similar to this, send us a message and let us know what you’re planning!
Why Your Business Needs Professional Corporate Video in NYC
Point blank — people remember video.
Video is easier to digest than a PDF and far more engaging than a slideshow. A short recap from your annual event, a punchy training module, or a polished brand story can boost employee buy-in and client trust, while working for you 24/7 on your website, email campaigns, and social channels.
But professional corporate video is more than a one-off reel or a slapped-together Zoom recording. It’s created with strategy and purpose.
When we work with corporate clients—or even small businesses—we start by getting intentional with your goals. We don’t just show up to film; we want to deeply understand your company, your mission, and what makes you unique.
What are the messages that matter most to your team, your clients, and your audience?
What story do you want to tell?
How do you want people to feel after watching your video?
By digging into these questions upfront, we ensure every frame, every shot, and every edit serves a purpose. The result isn’t just a video, it’s a strategic tool that strengthens your brand, engages your audience, and works across multiple channels to deliver measurable impact.
Types of Corporate Video You Should Consider: Training Videos to Live Event Videography
Here’s a list of some of our favorite corporate videos and the benefits to your business.
Onboarding Videos
These short to medium length series-style videos are designed to help new hires feel welcome and confident. They walk employees through crucial aspects of their job and what is expected from them in their new role.
Product Demos
These simple but effective videos are designed to answer client questions before the sales call, or to help existing clients understand the product they’ve purchased from you if an account rep, or company expert is not available to walk them through it.
Post Event Highlight Videos
This is live event filming in New York, NJ or anywhere nationwide, with the intention of packaging the action of your conference or industry event into a promotional sizzle reel. They’re designed to not just capture the event on camera, they also (and arguably more importantly) double as powerful marketing tools. Each piece can be repurposed into short clips for LinkedIn, Instagram, or internal training portals, to be used for next years event or for paid media and visibility for your business. The goal: giving you long-term ROI from a single event.
Take a look at some of our recent live event videography in New York and see what’s possible for your corporate conference, launch party or industry networking event.
Brand Story and About Us Videos
These are story driven documentary style videos crafted to help your audience understand who you are, what you stand for, and why your business matters. They build trust, make your company memorable, and can be shared across your website, social media, and presentations to connect with clients and inspire your team.
For businesses in a fast-moving market like New York City, professional corporate video isn’t just a “nice to have.” It’s a smart investment that builds credibility, expands your reach, and supports your business in the long run.
The Benefits of Hiring a Professional Video Production Company
One question we get a lot is: can’t someone on our team just make these videos?
And our answer is this — Yes, of course they can. But will they truly engage your audience, and achieve your goals?
DIY videos often lack professional lighting, clean audio, and polished editing, which can make your content feel amateur and forgettable. It’s also often lacking clear strategy. Sure you can whip up some behind the scenes reels for social media to show what employees at the company do all day, but is it going to have the same impact and make the same lasting impression that a thoughtfully crafted company culture video will? Most likely no.
At Nova House Productions, our professional team brings years of strategy, storytelling, and production quality to ensure that your message resonates and works across multiple channels—from your website to social media to internal training. In short, yes, you can do it yourself, but a professional approach guarantees results and a powerful return on your investment.
And there’s a reason we’re one of the top New York video production companies. We are dedicated to taking your corporate video from “just okay” to a strategic asset that drives real results.
Here’s a look at what we do:
Strategy + Storytelling: We don’t just shoot—we help shape your story, craft messaging that resonates, and plan shots that achieve your goals. The result is video that actually moves the needle for your business.
High-Quality Visuals and Sound: Great content starts with great production. Clear audio, crisp visuals, and polished editing set you apart from DIY footage and leave a lasting impression on your audience. If you’re going to have your CEO take precious time out of her day to discuss your company mission, the last thing you want is an interview you can barely hear because you didn’t use the right mic.
Local NYC Expertise: If you choose to shoot off site at a studio, or at one of New York City’s top event venues, you’ll have to navigate permits, insurance and logistics, and this can be complicated. A local team like ours knows the city inside and out, and we make sure your shoot runs smoothly, efficiently and always on schedule.
With the right team, video isn’t just something to check off a list, it’s an investment in your company’s future.
Learn why hiring a professional videography team is the best ROI for your biz.
Budgeting and Costs for Corporate Video Production
Budgeting for corporate video can feel overwhelming, but understanding the key considerations helps you plan smartly. Here’s what to keep in mind:
Typical Costs: Professional corporate video involves more than just a videographer showing up to press record. Crew, equipment, lighting, sound, and post-production all factor into the final investment, along with how many videos you need, their length, and the type of content you want.
Every project is unique, but corporate videos generally range from $2,500 to $25,000 depending on scope and complexity. When we speak with clients, we walk them through each aspect of the cost breakdown while keeping their budget top of mind, ensuring they get exactly what they need without overspending.
Tips for Stretching Your Budget: You don’t need to break the bank. Shoot multiple videos in one session, repurpose footage across social, training, and marketing channels, and plan your content strategically to get the most value out of every dollar.
The Long-Term Value: A well-produced corporate video isn’t a one-time expense—it’s an asset. High-quality content continues to work for your business over time, boosting engagement, training, and marketing long after production wraps.
Nova House Productions is one of New York’s leading video production company’s for this exact reason, we don’t just show up, shoot and move along. We maintain quality relationships with our clients, and invest in understanding your business and your goals so that we can deliver long-term value time and time again.
Final Thoughts
Corporate video doesn’t have to be intimidating. It’s a way to tell your story, train your team, and show off what makes your business great. Here’s some first steps…
👉 If you’re ready to strategize corporate video for your business, reach out to us!
👉 Want to know how else we can help? Check out our other branded, social and event video production services in New York, New Jersey and beyond, and see all the ways we can work together!
Frequently Asked Questions About Corporate Video
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Businesses often create onboarding and training videos, product demos, live event coverage, and brand story or About Us videos. Each type serves a unique purpose, from educating your team to promoting your brand and engaging clients.
The type of corporate video that your business needs is unique to you. Shoot us a message and tell us about your company and your goals!
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Yes, you can. But professional corporate video ensures high-quality visuals, clean audio, and strategic storytelling that DIY videos often lack. A polished video engages your audience, builds trust, and works across multiple channels.
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Every project is unique, but corporate video typically ranges from $2,500 to $25,000 depending on scope, length, and type of content. Costs include crew, equipment, lighting, sound, and the amount of video deliverables you ultimately need.
As always, reach out and let us know what you’re looking to achieve!
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It’s easy. Reach out to us to schedule a consultation. We’ll walk through your goals, budget, and creative ideas to make sure your corporate video hits the mark.
