How to Turn Your Live Event Videography Into months worth of content
You wrapped your big event, and the cameras captured every moment. But now what? All that footage is more than just a keepsake and more than just one highlight video. It’s an opportunity to market your business for the long run.
Let’s dive into exactly how top New York video production companies like Nova House Productions (hi, that’s us!) can turn your live event videography into valuable, professional marketing video—content that boosts your social media, promotes future events and drives sales long after the event ends.
The Basics: Breaking Your Footage and Event Video Reels Into Multiple Pieces of marketing Content
One of the most common mistakes we see production companies, and businesses trying to DIY their live event filming make is treating event footage as a single deliverable.
While an event video reel, like a sizzle or a post-event recap video is valuable, it’s only scratching the surface of creative content potential. A single day of filming can and should be repurposed into dozens of video marketing assets that your business can use for months to come.
Let’s start by looking at some examples of ways to repurpose your live event videography:
A full-length, polished event recap video — this is the standard highlight video that people ask for when they hire an event videographer. It can be used for your website, Linkedin, to share with sponsors or existing clients, for paid media to promote future events. Really, the list goes on.
Short-form 15-30 second event video reels for TikTok, Instagram and YouTube Shorts — These are mini versions or what we call “sizzles” of the full length event video reel. Think teasers for your next event, punchier post-event recaps to share for days after your event, or throw back reels that you can use a month or even several months down the road.
Testimonial video from events — these are great for product launches, corporate conferences, expos and training events, and they often feature speakers or attendees sharing their experience. We recommend these for businesses and brands who know they will want to promote future events, or get sponsors and clients on board for the next ones.
Behind-the-scenes event footage — we love BTS videography because it shows authenticity, credibility and brand personality. It makes your business or your event seem relatable by pulling back the curtain on how things are done. These can be long form or short form but they tend to do particularly well on social media.
Recently we had the opportunity to work with Mystic Moon, a wellness brand and retreat that wanted to capture their event in two distinct ways. They hired us to create event sizzle reels for their social media channels and a more comprehensive event recap video for their website.
The sizzle reel delivered a quick, high-energy edit that was perfect for Instagram and Youtube Shorts, helping them generate strong engagement and attract new followers, while the event recap provided a more complete story of the retreat.
Below is a look at the recap video we made for Mystic Moon.
And, take a look at one of the Mystic Moon Sizzle Reels below. You’ll get a feel for how the two different formats worked together to drive clicks, engagement and excitement.
If you’re unsure which format works best for your needs — event sizzle reels or event recap videos — we break down these two main types of event marketing videos here.
Or, feel free to send us a message. We’d love to learn more about your event and discuss a strategy with you.
Plan Your Post-Event Video Strategy Early: Which Marketing Platforms are You Using?
Great live event filming is about more than just capturing moments. It’s about knowing where those moments will live. Before cameras even roll, outline a post-event creative video strategy so you know exactly what platforms you’re creating for.
Some popular distribution channels include:
Event video reels for social media: TikToks, IG reels and YouTube Shorts - these platforms are perfect for awareness and quick engagement.
Event recap video on your blog or website - great for SEO, authority and portfolio building.
Email campaigns: Embedding video in newsletters to help increase click-through rates.
Sponsor or partner content: Provide co-branded clips they can share with their own audiences.
Event Marketing Video: Video designed to sell tickets to future events, or showcase your brand via paid media like facebook ads.
Corporate video: Shareable for client leads, existing partners and ideal customers to show what your brand is up to, and invite them to participate in future events
By planning distribution early, our event video production services team can capture footage with these channels in mind, saving editing time and making sure the final product is versatile.
Editing your Live Events with Platforms and Audiences in Mind
Not all platforms want the same thing, and video marketing for brands and businesses only works if you meet your audiences where they are.
Let’s start with aspect ratios. Dependent on the platform your video is for you’ll need to consider specific sizing:
Vertical (9:16): TikTok, Instagram Reels and YouTube Shorts
Square (1:1): Facebook, Instagram feed and paid media
Landscape (16:9): YouTube, websites and large-screen presentations
Formatting your footage isn’t only about size though, it’s also about tailoring your content style.
For example, a short TikTok clip should have energy and captions right away, while a longer form YouTube recap can take more time to build storytelling. And while we’re on the subject of captions, adding them across all platforms is almost always a must, considering more than 80% of users typically scroll without sound.
As a full-service production company, we pride ourselves on offering event video production services in New York, NJ and beyond, tailored specifically to the unique needs of our clients, their audience and their live event. But we don’t stop there.
👉 Looking for more than just event video marketing? Learn about our other services!
Consistent Branding: Video for Brand Activations, Launch Parties and More
The branding in your event video is just as important as what happens at your event. Why? Because consistency builds recognition and professionalism.
Here’s our pro tips on how to create consistency across your brand videos:
Logo placement should not be overwhelming — but it should always present.
Maintain consistent color palettes and fonts across intros, lower thirds and graphics.
Use motion graphics or animations that align with your overall style.
Utilize clear calls-to-action like “Subscribe”, “Follow us" or “Register for our next event”.
The most important thing to remember is that when your live event filming, and the final video assets created from it, look and feel like your brand, your audience will trust you. Brand consistency is more than just a checklist item. It’s your secret weapon when it comes to live event videography that converts and gives you a true return on your investment.
How to Repurpose Your Live Event Footage Throughout the Year
Your event may be finished, but the video footage you captured isn’t. The key to great live event videography is its ability to be repurposed into long term content.
Here are some are favorite ways we suggest turning one day of shooting into multiple pieces of video marketing:
Using highlight reels for your paid media. Think facebook, youtube or instagram ads.
Posting behind-the-scenes event clips for culture-driven engagement when your next event rolls around.
Incorporating testimonial video from events into sales presentations for existing and prospective clients.
Creating “best-of” reels that can pitch future events or attract sponsors throughout the year.
At Nova House we’ve seen clients turn a single event into six months worth of content. That’s the power of extending the life of your event video.
👉 If you’re curious about how we plan and shoot live events (with future content needs in mind) we broke things down for you in our recent blog How to Film a Live Event.
Measure What Matters: Tracking the Success of your Event Video
Once your event video production goes live, it’s important to look at the numbers. Analytics tell you which edits are performing best, what platforms drive the most engagement and where to focus next time. At Nova House we work with our monthly clients to understand exactly how their videos are performing after they go live.
Some KPIs to track include:
Engagement rate (likes, shares, comments)
Watch time and retention (are people finishing your video?)
Conversions (did viewers register, donate, or sign up?)
The more you learn, the sharper your next live event videography strategy and resulting event video reels will become.
Why Work With a Professional Event Video Production Company?
Of course it’s possible for you or a team member to DIY your live event videography. But for brands that want quality video marketing and social media content, working with professionals ensures you get a true return on your event investment.
Our team at Nova House knows how to manage multiple cameras, capture high-quality audio and edit footage in a way that tells a compelling story. We specialize in event video production services in New York, NJ and across the US, where we have nimble and efficient crew who don’t just show up with a camera and shoot—we’re marketers and storytellers with years of experience crafting compelling content for large, small and personal brands.
Clients tell us they love working with our team of event video production professionals because we understand both the creative and the strategic side of video.
Closing Thoughts
Planning an event is a major investment, so why not get a return on that investment with solid, professional video coverage?
👉 Curious to know what live event videography for your business could look like? Send us a message!
👀 Or, take a look at some of our recent work and see what’s possible for you.
Nova House Productions is one of the leading New York video production companies for a reason. We’re not just videographers, we’re a team of creative strategists, marketers and event professionals who understand exactly what it takes to capture your conference, brand activation or launch party on camera — and turn that footage into an archive of content that works hard for your business for months (or years) to come.
FAQs about Live Event Videography
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You can turn your event footage into social media clips, highlight reels, internal training videos, or promo content for future events. A professional team can also edit different cuts for sponsors, email marketing, or paid ads.
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Working with a skilled production company ensures you get high-quality, well-organized footage that’s easy to repurpose. They’ll capture multiple angles, clean audio, and the key moments you’ll want to edit later.
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Plan a distribution strategy before the event. Think short teaser clips for Instagram, longer recaps for YouTube or LinkedIn, and evergreen content for your website, email campaigns, and sponsorship decks.
